The founder, asked for his secret of success, said: "Every kind of writing is permitted – except for the boring kind", and "I divide all works into two categories: those that I like and those that I don't like. Bernhard Schlink's The Reader was the first German novel to reach the top of the New York Times bestseller list. 1,744 titles were in print then, by 350 authors, including "bestselling" Paulo Coelho, John Irving, Ian McEwan and Barbara Vine. In 2002, after 50 years, the company had 60 employees and was Europe's largest publisher of fiction, having published more than 3,400 books by 700 authors in more than 150 million copies. Rudolf Bettschart, Keel's childhood friend, became a business partner responsible for finances and marketing in 1966. The first English author was Muriel Spark, and the first Americans were Carson McCullers, Harold Brodkey and Patricia Highsmith, all virtually unknown in German-speaking countries. In 1960 Keel moved the business to an office. And what really pleases me: he left no written record whatsoever, and yet his spirit lives on." The first book published by Diogenes was Ronald Searle's Hurrah for St. It has been managed since 2012 by the founder's son, Philipp Keel.ĭaniel Keel, who founded the publishing house in 1952, chose the name of the philosopher Diogenes, arguing "I found Diogenes especially appealing because he battled against every sort of convention not just theoretically but also in his lifestyle. The Diogenes Verlag (short: Diogenes) is a Swiss publisher in Zurich, founded in 1952 by Daniel Keel, with a focus on literature, plays and cartoons.
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